Nike New York Headquarters

© Floto+Warner[/caption]

From the architect. Nike is in a New York state of mind upon completion of their new colossal office space in Midtown. WeShouldDoItAll (WSDIA) serves as creatives on environmental graphics.
© Floto+Warner[/caption]

New York City is raw, never finished, and constantly reinventing itself. Nike is innovation, with an unrelenting drive to exceed expectations and inspire all athletes. So what do New York City and Nike have in common? Both are bold, vibrant and constantly breaking new ground. The connection is now further entrenched with Nike’s East Coast headquarters complete.

© Floto+Warner[/caption]

The six floor 150,000 square foot space includes a massive indoor basketball court, varied workspaces, a hand-tagged food truck, VIP and workout spaces, a Nike heritage inspired VW van, and a 90-foot long sedum planted Swoosh on the rooftop terrace.

© Floto+Warner[/caption]

The main directive—architecturally and graphically—was to highlight the synergy between New York City and Nike, by examining sport themed floors through the lens of NYC. The direction is manifested through materials, imagery, illustration, custom typography and space.

[caption id="attachment_1060" align="aligncenter" width="655"] © Floto+Warner[/caption]

Nike’s Workplace Design + Connectivity (WD+C) team partnered with STUDIOS Architecture to complete the architecture, while Michael Spoljaric (Senior Creative Director, Nike Global Basketball) worked closely with long-time collaborators WeShouldDoItAll (WSDIA) and a roster of talents to implement all environmental branding components in the space.

[caption id="attachment_1061" align="aligncenter" width="1460"] © Floto+Warner[/caption]


Bleachers Details and Plans

Working closely with Spoljaric for over a year, WSDIA designed the indoor basketball court bleachers, all wayfinding and signage—featuring a custom typeface made exclusively for space—and numerous distinct branding moments.

© Floto+Warner[/caption]

Notable pieces include: a 30 foot tall bark wall that nods to Nike’s Oregon roots; custom handmade rugs in various spaces, one of which—in the VIP Jeter Lounge—features all Yankees’ championship years; floor patterns derived from court lines and NYC’s bridges spill into the VIP Showrooms; custom running and basketball inspired CNC milled wall tiles; conference room ceiling tiles resembling shoe soles; a Michael Jordan mosaic tile wall; custom perforated locker patterns; and the art direction and curation of all illustration and photography for meeting booths.

© Floto+Warner[/caption]

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  Design firm

  
  
  WSDIA | WeShouldDoItAll


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  Location

  
  
  855 6th Ave, New York, NY 10001, USA


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  Lead Architect

  
  
  STUDIOS Architecture


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  Area

  
  
  150000.0 ft2


• 
  

  Project Year

  
  
  2017


• 
  

  Photographs

  
  
  Floto+Warner

Metal Rainbow-Zhongshu Bookstore in Suzhou

 

[caption id="attachment_1044" align="aligncenter" width="1434"] © HU Yijie[/caption]

 

[caption id="attachment_1045" align="aligncenter" width="1582"] © CreatAR (AI Qing, MAO Yingchen, SHI Kaichen)[/caption]

From the architect. The new bookstore is divided into four main zones and several subdivided zones. Aiming to create a colorful new world by using symbolism, the architect gave a unique character to each zone: The Sanctuary of Crystal for new arrivals; The Cave of Fireflies for recommendations; The Xanadu of Rainbows for reading room; The Castle of Innocence for children books.

[caption id="attachment_1046" align="aligncenter" width="1425"] Axonometric[/caption]

The Sanctuary of Crystal

As an entrance, ‘The Sanctuary of Crystal’ is a space full of books and nothing else. The latest arrivals were arranged on the pre-fabricated transparent acrylic shelves, outstanding the presence of the books. Using glass bricks, mirrors and acrylic, ‘The Sanctuary of Crystal’ is a shining white space, luring customers into the heart of the store.

The Cave of Fireflies

After the whiteness, ‘The Cave of Fireflies’ is a darker tunnel connecting the main hall and the entrance. Customers will pick books here and follow the guide of optic fibers into the main reading area.

[caption id="attachment_1047" align="aligncenter" width="1028"] © HU Yijie[/caption]

The Xanadu of Rainbows

After a relatively narrow space, ‘The Xanadu of Rainbows’ is a large and open space. Thanks to the large windows, natural lights can pour inside. Being the most prominent space, ‘The Xanadu of Rainbows’ provides a variety of experience. Taking advantages of different heights of shelves, steps, and tables, the architect creates a hyper architecturized and abstracted landscape of cliffs, valleys, islands, rapids, and oases. There are also thin perforated aluminum sheets in gradient colors simulated as rainbows installed in the bookstore. These 1cm thin panels divides zones of different functions at the same time bringing a mysterious and vague atmosphere to the space. These moves shape a Xanadu from ancient Chinese philosophy.

[caption id="attachment_1048" align="aligncenter" width="1500"] © HU Yijie[/caption]

The Castle of Innocence

At the very end of ‘the Xanadu of Rainbows’, the space surrounded by white ETFE walls is the children books area. With the help of translucent ETFE, the Castle of Innocence is an inner world inside the bookstore. Many complex installments were added in the space, building a world where children can interact with each other and with the bookstore itself.

[caption id="attachment_1049" align="aligncenter" width="1500"] © HU Yijie[/caption]

The perforated aluminum sheets shaped of windows play a huge part in the project. When half of the sheets were perforated, they lost the visual quality of shining metals. When multiple panels of different sizes and colors were fixed together, a sense of veil is created. This ambiguous and vague effects gave qualities to the bookstore. The distance between each set of panels is also of great importance. Some gaps between the panels are larger than others, thus creating spaces of different experiences. Again, with the almost translucent quality of the panels, the boundaries between each individual space is weakened. With the use of lights, the colorful sheets can also be seen from outside, making the bookstore an inviting destination.

[caption id="attachment_1050" align="aligncenter" width="1471"] © HU Yijie[/caption]

[caption id="attachment_1051" align="aligncenter" width="732"] © HU Yijie[/caption]

[caption id="attachment_1052" align="aligncenter" width="1414"] Diagram[/caption]

 

• 
  

  Architects

  
  
  Wutopia Lab


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  Location

  
  
  Suzhou, Jiangsu Province, China


• 
  

  Chief Architect

  
  
  Yu Ting


• 
  

  Project Architect

  
  
  Shuojiong Zhang


• 
  

  Area

  
  
  1380.0 m2


• 
  

  Project Year

  
  
  2017


• 
  

  Photographs

  
  
  HU Yijie, CreatAR (AI Qing, MAO Yingchen, SHI Kaichen)

[Google_Maps_WD id=36 map=19]

 

Bank of Shanghai Data Processing Center / Silvio d´Ascia

[caption id="attachment_872" align="aligncenter" width="2000"] © Yves Chan You[/caption]

The new project, conceived in partnership with AREP and Shanghai-based ECADI, is located in the Zhangjiang Innovation Park, situated about 21 km from Pudong. Imagined as a sort of « digital fortress », the complex includes roughly 12,500 m2 of data server rooms, with these spaces forming the foundation upon which rest other programmatic zones, such as offices, customer service centers, restaurants, and conference centers.

[caption id="attachment_873" align="aligncenter" width="1926"] © Yves Chan You[/caption]

 

Explains d’Ascia : « The idea was to give a certain solidity to the image of the bank ; we wanted the center to reflect the strength of the financial institution housed within its walls. »

[caption id="attachment_874" align="aligncenter" width="2000"] © Yves Chan You[/caption]

 

The project’s conclusion comes on the heels of the studio’s recent data processing center for the Shanghai Futures Exchange. Both projects came about as the result of winning competition bids and continue the studio’s forary into highly-technical buildings for the digital age. « I truly believe this sort of building, the data center, is the future. Every company will need one, » notes d’Ascia.

[caption id="attachment_875" align="aligncenter" width="2000"] © Yves Chan You[/caption]

[caption id="attachment_876" align="aligncenter" width="2000"] Sketch[/caption]

[caption id="attachment_877" align="aligncenter" width="2000"] Section[/caption]

[caption id="attachment_878" align="aligncenter" width="2000"] Section 2[/caption]

[caption id="attachment_879" align="aligncenter" width="2000"] Section 3[/caption]

[caption id="attachment_880" align="aligncenter" width="2000"] Render[/caption]

 

• 
  

  Architects

  
  
  Silvio d´Ascia


• 
  

  Location

  
  
  Shanghai, China


• 
  

  Design Team

  
  
  Silvio d’Ascia Architecture with AREP


• 
  

  Area

  
  
  76000.0 sqm


• 
  

  Project Year

  
  
  2014


• 
  

  Photographs

  
  
  Yves Chan You

[Google_Maps_WD id=26 map=14]